So what does the super-premium in “Genuine Super-Premium Wisconsin Goodness” mean? Simply put, it means the best around! But if ‘simply put’ isn’t your thing, and the intricacies of ice cream-making excite you as much as they do us, then let us entertain you with the fun world that is super-premium ice cream! To be considered super-premium, ice cream needs an ‘overrun’ of less than 50%. Ice cream overrun refers to the amount of air pushed into the ice cream while it is being made. The standard of 50% overrun means that the ice cream is made with one part air to every two parts cream. The Chocolate Shoppe Ice Cream standard is 35% overrun, meaning we add one part air to every three parts cream. So why should we care how much air is added to the ice cream? Because the lower the overrun, the creamier, smoother and richer the ice cream tastes! Less air translates to fewer ice crystals, and fewer ice crystals means you get that melt-in-your-mouth creaminess that you can’t get anywhere else. Less air also means more cream per lick, giving that explosion of rich flavor you’ve come to expect from Chocolate Shoppe Ice Cream!
But low overrun isn’t all there is to super-premium ice cream. To earn this delicious seal of approval, ice cream has to contain at least 14% butterfat. This rich content of butterfat adds to the creamy, luscious texture and the full-bodied taste that super-premium treats are famous for.
So is super-premium all there is to Chocolate Shoppe Ice Cream? Of course not! We pride ourselves on being able to provide the highest quality ice cream using only the finest ingredients. Chocolate Shoppe has raised their standards above and beyond super-premium by using an all-natural mix made only with rbGH-free cream from Wisconsin cows, pure cane sugar, and natural stabilizers. Our ice cream is bursting with rich flavor from real vanilla, cocoa, cherries, coffee, caramel, peppermint and every other natural treat they can think of to enhance our fantastic roster of ice creams!
That’s super-premium in a nutshell, but like we say, a taste is worth a thousand words, so don’t leave it up to our facts to convince you. Head down to Sweets on 3rd and taste the super-premium difference for yourself!